Great marketing convinces the customer it was their idea in the first place. The Polaris Pacific marketing team are experts in understanding the wants and needs of our clients’ diverse customer base. The marketing mix never sounded so good.
With 20+ years of success in real estate, marketing and senior management, Lorin Horosz is an exceptional fit to lead our Marketing Department. As Vice President Marketing, he manages an elite team of marketers in representing some of the largest residential developers in the US, with a focus on the West Coast. Working with both Polaris Pacific and Grosvenor Americas has sharpened his expertise in technology and innovation, brand strategy, team stewardship, advertising and public relations, social media and corporate communications.
Kara brings 15 years of real estate marketing experience to her clients. During that time, she has branded and sold more than $10 billion of real estate property in New York City and across the globe. By creatively partnering with developers and designers to communicate a vision, she has often been able to sell projects before they are even built. A native of Southern California, she is instrumental in the marketing efforts for Polaris Pacific’s Southern California, Arizona and Hawaii communities. Kara earned her bachelor of science in business and marketing from the University of Southern California.
Ashley brings a wealth of marketing expertise to Polaris Pacific, where she specializes in tactical campaign management, strategic partnerships, and project marketing. After shaping marketing, communications and sales at RoundhouseOne and Project Frog, she now manages brand marketing and community development strategy for a range of properties across the San Francisco Bay Area and Maui. Ashley has been recognized by the Building Industry Association, who awarded her the Gold for “Marketing Director of the Year” in 2016.
Dania brings an in-depth knowledge of the global real estate industry and evolving lifestyle trends to cultivate strategic partnerships, create impactful brand messaging and differentiate real estate developments in the marketplace. In her previous experience, Dania oversaw the communications strategy for the real estate portfolio at Murphy O’Brien Public Relations, working on some of the world’s most impressive urban developments. A Los Angeles native, Dania received her bachelor of arts in global studies from the University of California Santa Barbara.
Dana has a unique background in marketing, project management and business development. She has implemented marketing strategies for numerous residential condominium communities, resulting in over $1 Billion in sales. Prior to joining Polaris Pacific, Dana worked for the Urban Land Institute, implementing marketing, communications and programming strategies. Dana received her bachelor of arts in urban studies and planning from the University of California, San Diego.
Kat brings her professional experience developing comprehensive brand strategies and acumen in executing tactical marketing plans to Polaris Pacific’s portfolio of clients. As Marketing Manager for the Department, she manages a breadth of day-to-day marketing activities and coordinates deliverables with creative, technical and communications partners, including public relations and social media agencies, branding and creative firms, as well as rendering and interactive technology providers. Kat received her Bachelor of Arts in business, with an emphasis in Marketing, from the Neeley School of Business at TCU.
As marketing coordinator for the department, Chanel manages the day-to-day marketing activities and coordinates deliverables with creative, technical and communications partners, including public relations and social media agencies, branding and creative firms, as well as rendering and interactive technology providers. Chanel brings a professional background in marketing and project management in the real estate and design industries to her role. Prior to joining Polaris Pacific, Chanel worked for CBRE where she developed statistical and analytical reports and oversaw marketing deliverables. Chanel received her bachelor of arts in communications with a minor in psychology from California Polytechnic State University, San Luis Obispo.