Great marketing convinces the customer it was their idea in the first place. The Polaris Pacific marketing team are experts in understanding the wants and needs of our clients’ diverse customer base. The marketing mix never sounded so good.
With 20+ years of success in real estate, marketing and senior management, Lorin Horosz is an exceptional fit to lead our Marketing Department. As Vice President Marketing, he manages an elite team of marketers in representing some of the largest residential developers in the US, with a focus on the West Coast. Working with both Polaris Pacific and Grosvenor Americas has sharpened his expertise in technology and innovation, brand strategy, team stewardship, advertising and public relations, social media and corporate communications.
Kara brings 15 years of real estate marketing experience to her clients. During that time, she has branded and sold more than $10 billion of real estate property in New York City and across the globe. By creatively partnering with developers and designers to communicate a vision, she has often been able to sell projects before they are even built. A native of Southern California, she is instrumental in the marketing efforts for Polaris Pacific’s Southern California, Arizona and Hawaii communities. Kara earned her bachelor of science in business and marketing from the University of Southern California.
Dana has a unique background in marketing, project management and business development. She has implemented numerous residential marketing strategies cumulating over $1 Billion in sales. Her imaginative lens and creative network have resulted in multiple award-winning marketing campaigns. Prior to joining Polaris Pacific, Dana worked for the Urban Land Institute. Dana received her bachelor of arts in urban studies and planning from the University of California, San Diego.
Kat brings her professional experience developing comprehensive brand strategies and acumen in executing tactical marketing plans to Polaris Pacific’s portfolio of clients. As a Marketing Manager for the department, she manages brand marketing, strategic partnerships and community development strategy for a range of properties across the Arizona region. Kat received her Bachelor of Arts in business, with an emphasis in Marketing, from the Neeley School of Business at TCU.
Chanel brings a professional background in marketing and project management in the real estate and design industries to her role. As marketing manager for the department, she works directly with developers, architects, interior designers, media and communications partners, branding and creative firms, as well as rendering and interactive technology providers for a range of projects in the Bay Area. Prior to joining Polaris Pacific, Chanel worked for CBRE where she developed analytical reports and oversaw marketing deliverables. Chanel received her bachelor of arts in communications from California Polytechnic State University, San Luis Obispo and is a licensed CA real estate agent.