As buyers are increasingly drawn to reawakening city centers, hotel brands are meeting booming residential demand with their own branded ownership offerings. Well-traveled buyers who’ve experienced hotel life as guests at places like The Ritz-Carlton are ready to upgrade that feeling to full-time lifestyle with their very own hotel residence. And why wouldn’t they?
The very best hotels offer the spoils of the city all in one place, starting with an iconic location. Each centers on a lively lobby overflowing with fascinating people. Every need is fulfilled with in-house services providing housekeeping, room service, and a true Concierge—plus, you can’t beat the atmosphere of a hotel bar. All things we take for granted as guests, but qualities almost impossible to find when buying a home anywhere outside of a hotel.
“With more and more luxury hotels now offering private residences, some guests never have to go through the dreaded check-out process again and instead, can call the hotel—and all of its lavish trappings—their home,” quoted a Forbes 2020 article. Already popular in New York and Miami, Polaris Pacific is seeing growing West Coast demand in recent representation of Fairmont Residences Phoenix, Langham Residences Seattle, Ritz Carlton San Diego, and Four Seasons San Francisco. “When connecting high-end buyers with the highest value living experience possible, it makes perfect sense to partner with lifestyle brands they already know and trust,” says Josh Nasvik, Managing Director, Polaris Pacific.
Hotel branded residences are part of an expanding trend, along with residences from high-end automotive, fashion, and interior design companies like Porsche, Armani, and Philippe Starck. With prime urban locations increasingly more elusive and buyers craving more from city life, this trend will continue to grow as developers tap into the marketing strength of brand partnerships to capture buyer attention—and the highest price possible.
Additional ReadingForbes, August 2022
Forbes, October 2020