An exclusive collection of 26 for-sale residences, 482 Arroyo is a Pasadena community that melds the convenience of downtown Pasadena living with modern California design. The overall aesthetic is completed by panoramic views of Mount Wilson and the San Gabriel Foothills and a host of shopping, dining and entertainment possibilities. Working with the development team, Polaris Pacific crafted an authentic brand for the exclusive community. The brand messaging was carried out in the sales gallery and model home design to website and email communications. This positioned 482 Arroyo as the “place to be” for discerning individuals and couples making their mark in the world of business or entertainment.