Reinvigorated Sales and Marketing AT HIGHLY ANTICIPATED MAUI TOWNHOME DEVELOPMENT.
Leading West Coast condominium sales and marketing company Polaris Pacific has reached a significant sales milestone at Makali’i, a 68-residence luxury townhome community in Maui’s Wailea-Makena neighborhood. Marking its entry into the Hawaii market, Polaris Pacific was enlisted by Armstrong Builders and Burrard Development in October 2016 to bolster sales and raise visibility for the project by launching a robust marketing campaign tailored to the vision of the development. In just three months, the team envisioned and launched a new identity for the project and in less than one year, has led the highly-anticipated townhome community to over 80 percent sold, making possible a long-awaited groundbreaking.
“We are extremely pleased with the success of our client partnerships in essentially relaunching this community and driving an impressive number of sales in such a short time in order to allow the development to move forward and into the construction phase,” said Polaris Pacific Managing Partner Garrett Frakes. “Our partnership reimagined the identity of Makali’i to convey the magic of this architecturally inspired community in Maui’s coveted Wailea enclave and launched a comprehensive marketing campaign inclusive of a new sales gallery, website, marketing collateral and renderings in order to appeal to our target buyers and drive qualified leads.”
Limited to 68 two- and three-bedroom townhome residences, Makali’i offers open air living designed to embrace the lushness of Wailea. Offering nearly infinite views revealing Molokini and Kaho‘olawe, these unique homes offer floor-to-ceiling windows and open floor plans, mimicking the expanse of the island itself. Creatively designed to be Mid-Century Modern Hawaiiana, each home boasts clean lines that blend into the surrounding hillside and is designed solar ready equipped with the latest green features. Besides the stunning location, Makali’i offers The Resident’s Club, featuring an infinity pool and modern exercise room and spa along with intimate parks filled with the saturated colors of the tropics. Prices range from $1.2 million to $2.5 million.
“We’ve grown our company exponentially over the past few years utilizing strategic foresight into the markets that are poised for the most explosive growth. Our expansion into Hawaii was a natural fit as the market tends to mimic many of the same fundamentals we see on the West Coast,” added Mr. Frakes. “Maui continues to be a desirable option for primary and vacation home buyers on the US Mainland and Canada and we are confident that the remaining residences at Makali’i will be swiftly sold.”