Who are the Wealthy Buyers at Optima’s New Kierland Condos?
Optima — the development firm known for its unique hanging garden designed apartments in Scottsdale and its commercial projects in Chicago — is building new apartments and high-end condos in the Kierland Commons area off Scottsdale Road.
Optima has brought on Polaris Pacific — leading real estate marketing and sales firm in San Francisco, Los Angeles and Seattle — to help market the condo components of the Kierland development.
The Kierland condos are priced between $300,000 and $4.5 million. Optima is also building high-end apartments for the development which sits in Phoenix but has a Scottsdale address.
Polaris Pacific Partner Paul Zeger and Senior Sales Manager Crel Vogel said they are seeing some trends with prospective buyers looking at the Optima condos.
They are seeing some affluent buyers — some of them empty nest baby boomers — coming down from wealthy parts of North Scottsdale and desert and golf communities north of Phoenix — looking for still high-end, turnkey residences that are close to restaurants and shopping.
The new multifamily development is next to Kierland Commons and right across the street from Scottsdale Quarter.
It’s also close to the Scottsdale Airpark.
The Polaris brokers said they are also seeing wealthy prospective buyers come in from out-of-state, such as from Chicago, to look at the condos. Those buyers like the idea of being able to fly in on a private or chartered jet and be a few minutes from their Arizona home.
They are also seeing some buyers looking to acquire multiple units and bring them together in one larger, high-density space.
In the past that’s been something seen in New York or San Francisco. But Zeger said he’s seeing a sea change in Phoenix and Scottsdale in terms of density and attitudes toward more urban living.
The Optima development includes the developer’s distinctive landscaping built into the building, The Kierland buildings’ rooftop pools will have elevated, negative-edge pool decks, full-service fitness centers and high-tech golf simulators.
Read it at Phoenix Business Journal